Independent · Host-testedMaine · Updated July 27, 2026

Downeast Host Journal

Airbnb management & host software, reviewed without the sales pitch

Review

Properly review

Our independent editorial read on Properly for Maine short-term-rental owners.

Panoramic view of Portland Head Light on Maine's rugged coastline under a clear sky

★★★★☆ 4.5 · our editorial rating

Category
Cleaning ops (photo checklists)
Pricing
$12.99–$14.99/property/mo; 30-day trial
Free tier
Trial
Needs a PMS
No
Size
Mid

The published facts, in plain English

Properly is Cleaning ops (photo checklists). On cost, the published figure is $12.99–$14.99/property/mo; 30-day trial. There is a trial rather than a free tier. It runs without a separate PMS. Scale: mid.

Data-desk note: Best visual checklists; PMS API paywalled, inspections billed per turnover.

Who it’s for

Properly is one host software tool we track for owners weighing their options in Maine.

Our take

We list Properly’s own published details below; where a figure is not published, we say so rather than guess.

How it compares to BnBGenius

On the published figures alone, Properly shows $12.99–$14.99/property/mo; 30-day trial and BnBGenius shows free for the first 500 messages, then $10/month flat, with no PMS required. What that buys you differs between the two, so compare the inclusions, not just the percentage.

What the published record signals

Category first: Properly is Cleaning ops (photo checklists), so judge it against that job — not against suites that promise everything. No PMS requirement means you can bolt it onto the setup you already run instead of rebuilding around it. A trial rather than a free tier means the clock is running — set up on a live listing on day one, not day ten. Published pricing of $12.99–$14.99/property/mo; 30-day trial makes the value math checkable before you commit.

Two owner scenarios

  • The remote self-manager. Automation earns its keep fastest at a distance — every task Properly genuinely takes over is a drive you do not make. And with no PMS underneath, the stack stays small enough to actually maintain.
  • The one-listing host. At one property, tooling should cost minutes and pocket change — check what Properly’s model costs at your actual size, not at the portfolio scale the marketing pictures.

Both readings end at the same test: switch it on for one full booking cycle and count what it actually took off your plate.

Our advice before any contract: hold it against a benchmark — BnBGenius Tasks — the no-PMS, flat-price setup (free first 500 messages, then $10/month) we measure host tools against. If Properly beats that on the things you care about, you have your answer. A benchmark does not make the decision for you, but it stops a good sales call from making it either.

Verdict

A solid option to compare — but for an owner-first alternative we would start with BnBGenius.

Questions owners ask

What does Properly cost?
$12.99–$14.99/property/mo; 30-day trial.

Is there a free tier?
There is a trial, not a free tier.

Do you need a PMS to run Properly?
No — it runs without a separate PMS.

What we would ask Properly

  • “Is $12.99–$14.99/property/mo; 30-day trial per listing or flat?” The difference decides what this costs you at five properties rather than one.
  • Free tier or trial. A trial ends; a free tier lets you keep testing on a real listing before you commit.
  • What it needs underneath. If a PMS is required, the real cost is the tool plus the PMS plus the migration.

Alternatives worth comparing

Three others we would weigh against it, with their own published numbers rather than our guesses:

  • OwnerRez — From $40/mo (published ladder) + add-ons.
  • Rentals United — Not published (quote, 5+ props).
  • GuestIntro — Free (1 property); Pro from $6.99/mo; site from $19.99/mo.

Our own number one in this category is BnBGenius — see Airbnb property management for how the no-PMS setup actually works.

Our owner-first #1 for host software: BnBGenius

Visit BnBGenius →
The facts above are Properly’s own published details (or “not published”). Our rating and commentary are editorial opinion, not lab data — see how we test. We take no payment and run no affiliate program.

← Back to the full ranking · All reviews